Kiera Carter
I lead content teams
that build brands, inspire users, and drive product growth
About
I'm an editorial leader who builds content engines for brands with complex products and savvy audiences.
Currently, I head up editorial for Wix, where I lead content strategy and storytelling to support high-priority products and features that have spanned fitness and bookings, SEO and GEO, web design, enterprise, and the agentic web.
Before Wix, I spent a decade leading editorial teams at some of the biggest health publications in the U.S. You might have also seen my work in The New York Times, The Wall Street Journal, Runner's World, and on MTV.
I'm also a certified personal trainer with specializations in behavior change and sports performance.
Content strategy
Skills and specialties
Thought leadership
Fitness and wellness
SaaS + AI
Product narrative
Content marketing
Communications
SEO/GEO
Wix
Editorial Director,
Promoted from Fitness Content Lead
I own content strategy and operations to support Wix's product portfolio across SEO/GEO, fitness/bookings, enterprise, and web design, aligning storytelling with business goals.
Year
April 2022- Present
URL
Health Editorial
Senior leadership roles at Women's Health (Hearst) and Shape (Meredith), the two largest women's health publications in the U.S.
I worked in health media for ten years prior to SaaS, where I led editorial teams, newsrooms, and rebrands, plus oversaw cross-platform content (print, video, emails) that reached millions a month.
Brands
Freelance Writing
I worked as a full-time 6-figure freelance journalist from 2018 to 2020. My reporting on addiction for Cosmopolitan was nominated for a National Magazine Award. A separate story inspired an episode of MTV's True Life Crime, which I co-hosted and co-produced. I still write on a part-time basis.
Bylines
Runner's World
New York Times
Wall Street Journal
Marie Claire
Parents
Travel+Leisure
Clients
Everybody Fights