Kiera Carter

I create actionable, expert-driven content for apps, magazines, and websites. I'm currently editorial director at the SaaS company, Wix, where I launch and grow publications for a B2B audience. I also launched the company's first-ever fitness vertical, with a focus on SEO, product, video, and social media content for personal trainers.

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I'm hyper-focused on clicky content that puts the reader front and center. Over the last 15 years, I've led teams that call this reader "the user," "the customer," "the member," maybe "the patient."

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We can call them whatever we'd like: they're people. And I boost brand loyalty and engagement by giving people exactly what they want, where they want it.

 

I cultivated this mindset in my past life as a print and digital editor for publications like Men's Health, FitPregnancy, Women's Health, and Shape. My journalism has also appeared in The New York Times, The Wall Street Journal, Runner's World, Marie Claire, and Parents. And I've worked on branded content for Nike, Athleta, Fitbit, Reebok, Quaker, and REI.

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I live, work, run, and bake in the NYC area (yes, that means Jersey) and work remotely with colleagues around the world.